Core brand colours

Our palette is built up of a strong blue, a supporting aqua accent with plenty of white and black. We use grey in our UI elements, or where text needs to be deemphasised such as in our subtitles.

Palettes

Haio Blue

#2480ffRGB: 36,128,255

Aqua

#0DD9F0RGB: 13,217,240

White

#FFFFFFRGB: 255,255,255

Black

#000000RGB: 0,0,0

Grey

#838d9aRGB: 131,141,154

Light Grey

#f6f7f8RGB: 211,217,222

Supporting brand colours

Beyond our core colour palette, we have a number of colours which are associated with the Haio brand. Whilst these should only appear very sparingly in our designs, they can be used to bring consistency and identity to supporting brand assets - for example in decks, photographs, etc.

Pink

#f0aeffRGB: 240,174,255

Navy

#002c5cRGB: 0,44,92

Red

#fe736fRGB: 254,115,111

Yellow

#fad76dRGB: 250,215,109

Showcasing client work

We often have to work with other colours, especially when we're showing off our clients work. Whenever we're working with other colours we use a monochromatic approach - adopting a pastel version of the brands leading colour. For example, when showing off Payaca we use solid pastel yellow: